See our nonprofit COVID-19 resources
We're updating our site to improve your experience. We apologize for any issues that may occur.
First UNESCO recommendations to combat gender bias in applications using artificial intelligence: press release and how to download.
‘I’d blush if I could’, a new UNESCO publication produced in collaboration with Germany(link is external) and the EQUALS Skills Coalition(link is external) holds a critical lens to the growing and global practice of the vast majority of virtual assistants—from Amazon’s Alexa to Microsoft’s Cortana— as female, in name, sound of voice and ‘personality’, explaining how it:
The title of the publication borrows its name from the response Siri, Apple’s female-gendered voice assistant used by nearly half a billion people, would give when a human user told ‘her’, “Hey Siri, you’re a bi***.”
Siri’s submissiveness in the face of gender abuse – and the servility expressed by so many other digital assistants projected as young women – provides a powerful illustration of gender biases coded into technology products, pervasive in the technology sector and apparent in digital skills education.
The publication shares the first United Nations agency recommendations regarding the gendering of AI technologies, imploring companies and governments to:
-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
Close this window