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How effective is your nonprofit's donation page? Do you even have a donation page on your site?
Here's an excellent article over at Top Nonprofits that describes 12 best practices top organizations are using to optimize their donation pages for maximum impact. Make sure these tips get included in your own efforts.
Below is a summary of these 12 best practices:
Preface: Getting to the Donation Page
1. Easy to find Donation Buttons/Links2. Clear calls to action throughout website3. Link Directly to the Donation Process
The Donation Page Itself
4. Mobile-friendly Donation Page5. Remove Distractions6. Include a Brief but Compelling "Why"7. Limit to One Image8. Use Suggested Donation Amounts9. Page Design: Long Donation Page vs. Multiple Smaller Steps10. Use the Fewest fields Possible11. Default to Credit Card. Offer Paypal or E-check12. Optional: Monthly Recurring DonationBe sure to check out the full article for an explanation of each step including examples.
Yann ToledanoForum Moderator, TechSoup.orgDigital Marketing ConsultantYTConsulting.com@MarketingYann
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